Thanks guys.
Yes I think I agree with FatCayoner and CasualNerd.
This is a public website, so people are aware (and it is a good thing) for our conversation to be found and shared.
Search engine Bots don't keep smashing a page, and we do detect common bots and ignore them in counts.
There are occasional bots that are just roaming the web looking to cause trouble that looks more like regular users -- but if this was the case then the count would be more evenly spread across forums.
Instead, I think what we see are actual numbers -- the do correlate fairly well with Google Analytics (which is very good at filtering out non-human users).
In the last 12 months, we have served about 1.5m pages. Most of our users are stalkers, not members
With really good and a very long history of information (and with many forums and FB groups now hidden away from search engines) the information in this forum actually rates very well. I see spikes in usage correlating with something in the media or sometimes changes in search algorithms meaning pages get promoted.
So I recon we are doing something right. We are a helpful community making sure that we responsibly share our ideas and experiences broadly.
Thanks
Matt