SHM had an article on the sale. I loved the last quote:
"Macpac has managed to carve out a profitable niche by eschewing regular discounting, and focusing on functionality and authenticity rather than fashion."
MP has followed the K'duh style of regular 30-60% off sales for at least 5 years. Sonds like the SMH article was a press release.
Read more:
http://www.smh.com.au/business/retail/c ... z3wQ4VZFsQ