Its the ice box igloo maker. Never seen one in person nor have heard of them, but Thought it'd be fun hit the snows and have a go at building one of these.
http://www.grandshelters.com/
Theres mixed reviews online about these things, with many people complaining it takes too long. But thinking to set up a proper mountaineering tent, you need to build a proper platform, wait for it to harden, set up the tent, add bomber anchors, build a snow wall then dig a trench to make it more comfy, it will probally take nearly as long.
if your tent is not on a perfectly flat, sucked in because you'll just have to sleep in discomfort or move your tent. in the igloo, you just use your shovel to scrap the snow abit flatter.
the positives outlined on their website:
These igloo makers are cheaper than 4 season tents
much more quiet in hard wind
warmer in the snow compared to tents
more bomber
more spacious
no wet tent to pack away in the morning. You can sleep in a little more while your mates spend good time digging their anchors out and pack their (wet) tent away
And most importantly, the main reason i'm keen for this is that its a hell lot more fuN!

Ive bivied in a crevasse before, but it was on a mountaineering trip with 4 hour sleep and 3 am starts, so it wasnt exactly fun at the time.
I'm really keen to hear feedback from others who have built or slept in igloos before.
Anyone hitting the alps this winter, keep an eye out for a couple of igloos lying around!