wayno wrote:so, who's going to buy one?
Me

But then I've been shooting with a single-prime for about the last 18 months, I love the 35mm focal length, and 95% of my work is travel/landscape, so for me size and image quality are by far the most important factors (the extra 5% IQ that simply doesn't matter for most shooters). The size is incredible - it fits in your palm! - and I can't imagine the IQ from a matched Zeiss lens and Sony sensor will be anything but stella...
That said, I guess I'm part of the 1% niche that Sony is targetting. For most photographers I reckon this will be pretty baffling release... My guess is that its a bit of a concept model that they decided to put into production - I think it's probably a test-bed of sorts for tech that will go into a full-frame, interchangeable lens mirrorless body soon, a bit like the Fuji X100.