Macpac / Wild Earth email specials

[msw]

Has anyone else noticed that whenever Wild Earth send out an email catalog, within an hour Macpac send out an email with their 'specials' as well.

The only specials from Macpac seem to be in response to Wild Earth. I checked back through my emails & it has happened within an hour of my last 3 Wild Earth emails.

I guess that is just competitive business!

[wayno]

it's easy enough to do quickly with email. you can see at a glance what the opposition are doing, and knock up your own sale to compete. if your stores are close together and the rival has a sale, you might as well have one too to take advantage of the extra foot traffic going to the sale...
they are going to have similar products ready to go on sale. last seasons over stocked items and new seasons items you are going to sell in bulk..