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Bushwalk.com calendar 2014

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Issue_2_Dec_2013-57

This is a short story on a failed project. I will call it a learning experience and hope I get it right next year. It was still a bit of fun and worth a try.

For the past few years we have done some wonderful print on demand calendars based on photos from our photo comps. People loved these but they are very expensive so not a great number where bought.

We had this great idea of coming up with something new. We designed and printed a 400 page sticky note pad (A6 sized). Each day had a full colour photo from the photo comp and the days date. It looks beautiful. Each day you tear off one page and stick it on your wall. Each day your wall fills with stunning images of places you would rather (like to) be.

The printing of a well ordered sticky notepad with unique pages seems to be a new idea and technically challeng-ing. After doing a test print run the printers contacted me to say the job would take much longer than expected. There was no way to have them ready for Christmas or even early January. It was fun to give it a try and I think we will give it a shot again next year, but this time start much earlier. Fingers crossed for next year.

Matt :)

BUSHWALK.COM CALENDAR 2014

BWA December 2013 | 57