Wild magazine business for sale Wild magazine was founded in 1981 by Chris Baxter, a Victorian climber who was well respected by his peers. Chris mortgaged his house to start Wild - serious stuff. Wild became the benchmark for outdoor magazines.
Increasing postal costs meant a challenge, but readers remained loyal. Chris had to cease involvement in his magazines due to ill health. In 2002 he was awarded the Order of Australia Medal for "service to environmental journalism, through the promotion of wilderness activities and protection of the environment." He died in 2010.
The new owners faced a major challenge – the internet. Print media is slowly withering because online publications can get similar results for minimal cost. Ah yes, but a screen does not have the same quality as a 90 gsm glossy art four colour process page.
Now Wild is being sold, and it is hoped that Wild continues. Whatever happens, Wild and Chris have left their indelible mark on the Australian outdoors. See the forum discussion for more comments.
Wild, Australia’s wilderness adventure magazine since 1981, is now seeking a good home following the announcement that it’s current publisher is continuing to focus on its B2B-only strategy. With a long heritage, including a back catalogue of almost 160 issues over 35+ years, prospective new owners stand to gain much more than an established brand and loyal readership.
Expressions of interest should be sent to John Blondin, Media Broker, at jblondin@mediatitles.com.au.
Bushwalk
